Our Pillars: Honesty, Professionalism and Experience.

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Our Yacht Charter Specialists

German Liubitch

German Liubith

Founder

German has enjoyed the water from a very young age, in and out of boats from the day he was born thanks to a family tradition of avid sailers - mono-skiing, wake-boarding, kite-surfing and sailing regattas were his childhood pastimes. Academically, he has a Bachelor in Business Administration and a Masters in Finance.

After working in many diverse industries, from marketing to manufacturing and construction, German’s entrepreneurial spirit led him to found Ritzy Charters in 2012. It all started as a part time activity to get bookings for his family catamaran in the Virgin Islands. With his passion for yachts and focus on the client experience, he has grown the company steadily year after year.

He has built a team of talented people and strives to help them grow as individuals. German, together with his team, travel frequently to the different charter destinations and boat shows to inspect first hand the yachts and meet the crews in person. Throughout the years, he has developed a deep knowledge of yachts and an understanding of luxury service aboard them.

When not working, he can be found kite-surfing at the Key Biscayne bay or skiing in Colorado.

Lucinda Paxton

Lucinda Paxton

Having a Masters degree in Anthropology, and a fascination for people Lucinda takes great pride in matching her clients to their perfect crews. She loves to discuss ideas over Skype or on the phone to really understand the tiny details required to connect her clients with their dream ocean-vacation.

An extremely seasoned traveller she has lived and worked across the globe, perhaps most excitingly she spent a month traversing the icy waters of Antarctica and has also had the opportunity to explore the Galapagos Islands on an expedition vessel.

Lucinda has an extensive background in international travel sales and management having worked for some of the biggest luxury tour operators in the UK, and was the previous Product Manager for Abercrombie and Kent's Latin American department where she honed her client management skills, as well as discovering her adopted home of Argentina!

When not sourcing for her clients their dream yachts, she swaps the ocean for the vast Argentine pampas and is busy riding with the gauchos and collecting images for her #losgauchosproject book. Lucinda is also a published travel writer and photographer which has included work as Argentine destination expert for the Telegraph UK.

Dayle Reimer

Dayle Reimer

Dayle Reimer’s love for yacht chartering began in 1985 when she embarked on her first Virgin Islands sailing trip aboard a 52’ Irwin sailboat. This introduction blossomed into a lifelong passion for yachting vacations in fabulous destinations.

Originally from the Midwest, Dayle moved to Southern California where she learned to sail and enjoyed many fun sailing trips to Catalina Island. Eventually she was inspired to leave her marketing position with Pizza Hut, Inc. and launch a yacht charter business. She excelled at matching clients with the perfect yacht and helping design dream vacations. She also organized group sailing flotillas in the Caribbean and Greek islands. Then a one-of-a-kind opportunity presented itself. Dayle set sail aboard a 34’ sailboat, one of three crew bound for a Pacific sailing adventure. 21 days and 2500 miles later they made landfall in the Marquesas Islands, and continued through the Tuomotu Atolls and French Polynesia on this “magical trip”.

Dayle returned to San Diego where she enjoyed living in the heart of San Diego’s vibrant sailing community. Her active involvement with Point Loma Yacht Club culminated when she served as 2014 Commodore. That same year she returned to the yacht charter business to follow her passion which she now brings to Ritzy Charters.

Liza Kharoubi Echenique

Liza Kharoubi

She is a business school academic, luxury strategy consultant, and yacht charter broker at Ritzy Charters. After earning a PhD from the Sorbonne University in Paris in Literature and Philosophy in 2007, teaching and conferencing internationally in prestigious universities, she decided on a major career transformation and embarked on an MBA at HEC Paris, a top-tier European business school. She enjoyed (and still does) living - in New Zealand, England, France and Argentina - always somehow out of her linguistic comfort zone.

She recently dropped anchor in the global yachting industry. The luxury leisure market, by valuing people’s dreams, aspirations, and providing intense enjoyable moments is an innovative market you can always reinvent and improve. The yacht chartering industry in particular, is a meeting place of international encounters, of diversity and intangible value, which is becoming key in 21st century societies. That aspect only, makes her feel like a fish in the water, dealing with international clients in many languages, doing business globally and most of all enjoying to see guests plan, look forward to, experience - and remember - unforgettable moments.

Finance, Marketing & IT

Paz RolonFinance Manager

Paz Rolon

Paz has a Bachelor in Sports Journalism, she enjoys all type of sports (sometimes she even practices them!). She is passionate for the details, almost obsessive and is super organized with a great talent for customer service as she is always thinking of others!

Some years ago she met German and with him she discovered her love for nautical life. Year after year she has become more involved in the yachting world.

Before Ritzy Charters she worked in many different industries including hospitality, marketing and finance. Some years ago, she started to assist in some aspects of the company but in 2017 she and German decided it was time for her to formally join the Ritzy team.

Since then she has been looking for new marketing ideas and working to improve the administrative process and is now in charge of the finance department. She is constantly looking for new procedures which can be implemented in order to improve both the financial processes and the customer experiences. When the working day is done, she can be found riding a bike near to the beach or cooking some special food.

Guillermo ParejaMarketing Strategist

Guillermo Pareja

Guillermo is a Digital Marketing Consultant specialized in performance campaigns for search engines and online advertising. He is certified as Google Partner and Google Analytics Qualified Individual.

He started his career at a very young age in 2006, building websites and monetizing them with advertising and affiliate products. (His first AdSense check had to be cashed using his mother’s name!)

In 2008 he started his personal blog and also started to work for a digital marketing agency. Quickly after that he got his first own clients thanks to his blog popularity and quit the marketing agency to start working freelance.

He currently works managing campaigns for clients of all sizes, from startups to global corporations, from the US to Europe and LatAm. He also consults, speaks at events on his specialism and records video courses in spanish for LinkedIn Learning.

Guillermo has worked with Ritzy Charters since 2016, improving the digital marketing performance and testing new features, options and tools as they become available to keep Ritzy Charters campaigns up to date.

When he is not working, he enjoys listening to and producing music.

Pablo NuñezSoftware Developer

Pablo Nuñez

Pablo is a Software Architect and Developer with 15 years of experience working as a programmer, architect and project leader in different areas related to service oriented companies and their software.

He discovered the nautical world a few years ago and enjoys sailing with friends as well as taking laser lessons. This year he officially certified himself as a captain of sports boats and is practicing and preparing to make new certifications - through Ritzy Charters he quickly discovered what is sure to be a lifelong obsession!

HFocused on transforming and improving computer systems to complement the growth of the company and continuously improving the quality of service provided to Ritzy’s customers Pablo brings a smart eye and a sunny personality to the Ritzy team.

Federico SchwarzbockDesign & Software Developer

Federico Schwarzbock

Federico has a degree in Digital Media Design and a 10 years career spanning both Web Design and Development. He has worked on all type of web-based projects as front end developer, tech lead, and architect - from small startups to huge multinational companies for clients from all around the world, always developing software with an eye for aesthetics and user experience.

The son of a sailor, he also comes from a family tradition of sailing having spent almost all of his childhood onboard yachts - meaning he has a great understanding of the content he is working with and displaying for Ritzy Charters, where he sees his challenge as to enhance the site user interface and usability, to make Ritzy Charter’s customer experience the best one possible!